Wednesday, October 13, 2010
Media and My Future
I've been giving media a lot of thought lately. I planned on being a communication major with a media concentration, but lately I've been wondering about that choice. Through observing and viewing the media I have found some of the practices to be far to unappealing to me, which is why I have decided to change my concentration to marketing. I will still take some media courses because I want to be a public relations manager at some point, but through this class I have begun to observe the world of media, not just the technical aspects of it but also the overall intentions and meanings. This post is not like my other posts, but I thought it would be an interesting topic for discussion if any one want to give me their ideas and opinions. I figured through a marketing concentration I can focus on changing the inner workings of the media industry rather than be the one behind the camera. Any thoughts?
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If you're out to change the world, I think you'll end up disappointed. There will always be the unsavory aspects of any field, and the world of media has shortage of those. You're unlikely to change that. However, you can have an impact by using your own perspective whether in the process of directing or producing, or in how things are marketed, as seems to be your direction. Of course, the marketing of a product doesn't dictate the quality of the product. The world of PR means you are largely a mouthpiece for an organization, and in some cases, the face as well. So your effect has more to do with the quality of the organization you work for than anything. I think who you work for will end up mattering as much as anything, and that will mean choosing carefully not just by who offers the best compensation package, but whose work you believe offer something truly positive.
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